If done correctly, the selling process can be smooth, predictable and controlled, and can result in a timely sale that accommodates your needs while yielding the best possible results, both financially and contractually. Done incorrectly, it can become a nightmare, and possibly even prove to be risky or costly. Be sure to enlist the services of experts in their fields as you need them in the process, and a critical central figure in coordinating this process (and in protecting your interests) is Mac Brainard.